- 标志设计与实战(第2版)
- 安雪梅编著
- 121字
- 2023-08-25 11:03:38
1.4.2 简洁原则
“简洁”,顾名思义,就是简单明了,在内容上能够简练概括,既内涵丰富,又有明确侧重,并且容易被大众理解的兼容性信息为最佳,在造型上能够形象简洁、个性突出,如图1-47~图1-50所示。
![](https://epubservercos.yuewen.com/A22F07/26580855509060206/epubprivate/OEBPS/Images/Figure-P15_583.jpg?sign=1734376930-tgnhnIsUahIN8XQjFp2MUwSRHUhXXioD-0-16f8e41cba44ccdd7a97338acc292f7e)
图1-46 MeRRY ShOPPiNG MaDNess标志
![](https://epubservercos.yuewen.com/A22F07/26580855509060206/epubprivate/OEBPS/Images/Figure-P15_11703.jpg?sign=1734376930-VLhUK6cN0XiEtwfhn9v6TviGcmrVsnJU-0-f51e7ef84980d7bcb3b802fbc4f014d4)
图1-47 iNiGO标志
![](https://epubservercos.yuewen.com/A22F07/26580855509060206/epubprivate/OEBPS/Images/Figure-P15_11704.jpg?sign=1734376930-eSJJx42jgDoumfiBY5wZEn5iQ2O4Yxdv-0-7d391e929accf019af721845d0b21ae1)
图1-48 On Wine标志
![](https://epubservercos.yuewen.com/A22F07/26580855509060206/epubprivate/OEBPS/Images/Figure-P15_601.jpg?sign=1734376930-6yBUDq82zCWeAizAglfyJY4VMNdvokER-0-311ffff5480418bbca2487a98dd86e6e)
图1-49 REEL FARM标志
![](https://epubservercos.yuewen.com/A22F07/26580855509060206/epubprivate/OEBPS/Images/Figure-P15_597.jpg?sign=1734376930-8N5vgRo6Zx8Nnyo3DySJIfmDWdYsTxPc-0-b5cbc77a526abe8d7d99bb318fc25b65)
图1-50 LONG NECK MUSIC标志