Remote usability testing

While in-person usability testing has been around for some time, remote usability testing has only more recently become feasible due to advances in technology and the availability of new tools. 

Connectivity and the internet have made it possible for us to run usability studies remotely using software that allows the moderator to view and capture the participant’s screen, hear their audio input, and view their faces. Enhanced distribution and recording tools have also made it possible to target participants offline and receive high-fidelity user videos and feedback.

Remote usability testing allows companies to gain insights into user behavior in their natural environment and on their own schedule. It involves fewer logistics, allows participation regardless of location, and is quicker and cheaper to execute compared to in-person studies, while still delivering valuable insights and feedback. In today's globally connected world, quickly getting local insights is imperative for providing the same standard of user experience while remaining culturally specific.