MY PERFECT CLIENT AVATAR

Characteristics: Bill Townsend and Sally Sandton are two of my best clients. They are both professionals, well educated, in their mid 30s to 40s. Both are decision makers in the businesses they manage. They both did their due diligence on me and the company I represent before making a commitment to use our products and services. Generating $2 million and $5 million in annual revenues, respectively, they both represent profitable accounts for my business. Both continue to be willing to always meet with me to learn about our new offerings and work through any issues that arise. They are a pleasure to work with on a continual basis. They have each referred two new prospects since they became clients.

My Perfect Client Avatar: Is a professional female or male manager or owner of a small to medium-size business that generates on average, a minimum of $1 million in annual revenue. He or she is well educated and willing to investigate new products and services that could improve his or her business. My Perfect Client Avatar demonstrates forward positive thinking, works through issues professionally, and is willing to refer me to others.