Understanding Permanent Behavior Change

As mentioned earlier, at Franklin Quest we became obsessed with this question: What causes permanent behavioral change? Carrying a planner around was a behavioral change. Why did six million people in 170 countries do that?

As we asked ourselves this question, a model surfaced that we all could agree upon. We decided to call it the Reality Model.

In this book I’m going to introduce you to the Reality Model, and make you dangerous with it. This model can, if you allow it to, change your life and the lives of all those with whom you share it. The foundation of the model is understanding the definitions of the “real world,” principles, natural laws, and addiction.