第1章 Advance Praise for Right Risk

Right Risk gives a compelling and practical analysis of how both wisdom and courage are needed and flow from the integrity of following a principle-centered internal compass.

—Dr. Stephen R. Covey, author of

The 7 Habits of Highly Effective People

Right Risk is truly a book for our times. Treasurer has provided ten principles for taking the risk of living a more courageous, more fulfilling, and ultimately more relevant life. Bravo.

—Ken Blanchard, coauthor, The One Minute

Manager® and Whale Done!™

To live is to risk and to risk is to live. Former professional diver Bill Treasurer's book offers a captivating read and sound advice for wisely embracing risk in your life. I recommend that you dive right in and read Right Risk at your earliest opportunity.

—Charles C. Manz, author of The Power of

Failure and Emotional Discipline: The

Power to Choose How You Feel

Get ready for a big return on your investment. Bill Treasurer is the right teacher, for the right time, to help us get it right about Right Risk-taking. . . .he has captured the right insights about risk-taking that we can all understand and apply to our own lives.

—Larry Wilson, founder of the Wilson

Learning Group and The Pecos River

Learning Centers, author of Play to Win

How we handle risk is a key to so much else in our lives. Whether we do so in a way that is reckless or far-sighted, timid or courageous, selfish or altruistic, will play a central role in our own successes and failures—as well as strongly affecting the lives of others. In particular, which risks we choose to take and which to avoid, can be of crucial importance. Bill Treasurer tackles the practice of risk-taking head on in a book bristling with enthralling anecdotes, intriguing information, and, most importantly, practical advice. Don't pick up this book unless you have a couple of hours to spare—because once you start to read, you will be unable to put it down. And when you have finished, you will have gained important insights that will be of real use in your daily life. Right Risk is right on.

—Michael J. Apter, Ph.D., author of

The Dangerous Edge, and Director,

Apter International, Inc.

I don't know anyone who lives a risk-free life so I can't think of anyone who would not find immediate value in this superb book on the truths and myths of positive risk-taking. Bill Treasurer uses his high-diving youth and life as an executive coach and transforms it into a hundred-foot-high platform of wisdom for us all.

—John Shuster, author, Answering Your Call

Right Risk is right on. This wonderful book captured my total attention on the first page. I read it in one sitting and ordered copies for my friends. A great read written by a risk-taking, humble man.

—Charlie Eitel, Chairman & CEO,

The Simmons Company

Right Risk provides the first practical approach to making the most of one's self through not allowing yourself to become paralyzed by self-doubt and fear of failure. Treasurer not only speaks from real experience, but also shares the important successful risk-taking experiences of others that he encountered in business, in sport, and in his personal life!

—Bob Carr, President of

Executive Adventure

Bill shows us that risk-taking is a skill, an important tool that, used correctly, will guide you toward living . . . not just existing. Even if you're not facing a risk at this moment, Right Risk can be a valuable weapon to be stored for the future . . . if you think you will not face risks in your future, then you need this book more than anyone.

—Dustin Webster, 7 time World Cliff

Diving Champion, Acapulco Cliff Diving

Champion, RedBull Pro Athlete, and now

. . . Right Risker