Abstract

This is the second city marketing research report in China.While China city marketing development in recent years has been reviewed as the qualitative observation，City Marketing Index（CMI） has been formulated as a quantitative analysis tool in the report which includes 4 sub－indicators，such as city brand strengths，city marketing communications，city marketing governance and city marketing outcomes and so on，and all these indicators are supported by more than 50 data items.Based on the CMI model，we tested and ranked 100 cities in mainland China.

Based on theoretical and empirical framework，we researched four main areas of city marketing，i.e.，city branding，marketing city as a tourism destination，marketing city as an investable destination and marketing city for its livable quality etc.，not only leading theories，but also best practices.The report also focus on several hot topics of city marketing，such as sustainable development，cultural and creative industries，city image，new towns and mega－cities，information technology，soft power and urban governance mechanisms，etc.Furthermore，stimulating the sustainable urbanization has been discussed as the theme of the report.

China City Marketing Development Report is committed to promote researches and practices of strategic city marketing development in China.