coverpage
Title Page
Credits
About the Author
About the Reviewer
www.PacktPub.com
Customer Feedback
Dedication
Preface
What this book covers
What you need for this book
Who this book is for
Conventions
Reader feedback
Customer support
Downloading the color images of this book
Errata
Piracy
Questions
How Will UX Mapping Change Your (Users) Life?
Getting started with User Experience Mapping
Why did the requirements document fail?
How to jump-start mapping?
Visualizing - what the cat wants you to know
Creating a backlog for a cat-sitter
Pen and paper are all you need – but adding color makes the maps great
Drawing the diagram
Cats of the digital age use a computer
Summary
User Story Map - Requirements by Collaboration and Sticky Notes
Why should you create user story maps?
Just tell the story
How to tell a story?
The audience
Start with action
Simplify
Tell the story of your passion
The grocery surplus webshop
The opportunity to scratch your own itch
How to create a user story
User story templates
The Three Rs or the Connextra format
Five Ws
Lean Startup
Kaizen-UX template
INVEST - the characteristics of a good user story
I for independent
N for negotiable
V for valuable
E for estimable
S for small
T for testable
Epics
Breaking down epics into good user stories
3 Cs – the process to turn stories into reality
Card
Conversation
The power of four amigos
Confirmation
The narrative flow
Events (tasks)
Milestones (activities)
The user story map on the wall
Creating user story maps digitally
Creating a new board
Adding cards to your board
Summary
Journey Map - Understand Your Users
F2P FPS (an example from the gaming industry)
Personas
3i: How to create personas
Investigating (potential) users
Interviews
Existing user database and analytics
Surveys
Social media
Identifying behavior likelihood
Imagining the characters
The primary persona
HAL 9000 will not use your app
Creating persona documents with Smaply
Creating a journey map with Smaply
Task models
Creating the task model in Adobe Illustrator
Milestones (stages)
The origin story
Milestones of a task model
Evaluations
Creating an evaluation diagram
The finished task model
Designing the user journey
Interactions
Summary
Wireflows - Plan Your Product
The customer support chatbot
Wireframes
Wireframes and color
Low-fidelity versus high-fidelity wireframes
Lo-fi wireframes
Hi-fi wireframes
Wireframing with Balsamiq Mockups
Beyond the first wireframe
Creating symbols
The after chat survey
Creating the wireflow
Wireflow Improvement Workshop (WIW)
Why should you run a WIW?
Running a WIW
Summary
Remote and Lab Tests for Map Creation
Samsung's 2017 redesign
Test objectives
The amigos run user tests
Lab remote and guerrilla testing
Lab testing
Remote testing
Guerrilla testing
Why run both lab and remote testing
Rapid Iterative Testing and Evaluation (RITE)
How to test Samsung UK?
How many test users?
46 users walk into a lab
Finding the right users
Devices
Target audience
Pre-screener
Private panel
Moderated versus unmoderated tests
The scenario
Writing tasks and questions
Asking for opinions and expectations
Privacy concerns
Exit questions and exit surveys
Test script for our smartphone buying journey
The pilot test
Testing with WhatUsersDo.com
Summary
Solution Mapping Based on User Insights
Contiki adventure
Tagging - the science of active watching
How to tag videos
What to tag
Tag title and comment
Tag types
Positive tags
Suggestions
The negatives: High Medium and Low
The behaviorist issue severity model
The research summary
The solution map
Five steps to create the solution map
Step 1 - put the issues on the map
Step 2 - form the issue trees
Step 3 - solve the root issues
Step 4 - identify obstacles
Step 5 - create actions to remove the obstacles
Put the solution map to action
Summary
Mental Model Map - A Diagram of the Perceived Reality
What's a mental model?
Buying a car
How mental models work?
Longitudinal research
Logging types - how to log?
Prompts: what to Log?
Mental model mapping
Analyzing longitudinal research
Find units
Group units into towers
Form mental spaces
Supporting solutions
Finishing touches
Using the mental model map
Summary
Behavioral Change Map - The Action Plan of Persuasion
The Amazon miracle
Is it possible to change behaviors?
Credibility
The cue-routine-reward framework
From external to internal cues
Automate repetition
Heuristic and systematic processing
The LEVER framework
Limitation
Elevation
Validation
Ease
Reversibility
Drawing the behavioral change map
How to use the behavioral change map
Summary
The 4D UX Map - Putting It All Together
The restaurant without tables
Sum of all maps
Greater than the sum of all maps
The MAYA map
The first dimension - milestones
The second dimension - events
The third dimension - importance
The fourth dimension - severity of the problems
Mental model snippets
Ratings
Drawing the 4D UX Map
Using the 4D UX Map
Evolving the 4D UX Map
Summary
Ecosystem Maps - A Holistic Overview
Shutter Swipe – where photographers and models meet
The ecosystem
How to map an ecosystem
Creating hexagon maps
Hexagon mapping with Inkscape
Creating hexagon maps with Adobe Illustrator
From hexagons to ecosystem maps
Using ecosystem maps
Stakeholder maps
Summary
Kaizen Mapping - UX Maps in Agile Product Management
Your opportunity
The manager and the map
Kaizen-UX manifesto
Agile beyond the buzzword
The three UX roles
The Kaizen-UX framework
UX strategy – the beginning of all maps
The UX strategy document
Summary
References
更新时间：2021-07-09 20:47:39
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